Following are some mistakes that are commonly undertook by some of the businessmen who are willing to do marketing on the internet, as internet has become an important arena for advertising these days.
Firstly, not being able to produce a responsive design, this is a major problem for those who generate leads online. Most of the immature marketers create some nuisance that fails to convey the actual purpose of the website. The flashy designs do not correctly convey the gist and also sometimes misguide the visitors.
Secondly, more than 70% of the business people try to spend as much less expense as they can but sometimes this can lead them to a greater loss. Such as relying on free website builders, they claim to allow users to make websites in minutes. The problem with these types of services is that each design facet adds dozens of lines to the back-end code and makes the site load slower. Over time, this can lead to serious performance issues and countless errors.
Next, the number one criterion of different search engines is to provide good quality content displayed on websites, but some businessmen fail to do so and only focus on the sleek and beautiful designing of the pages and not considering the quality as a major aspect. This lacking of quality rates can result in decreased conversation rates as well as fewer visitors gets attracted.
Lastly, a critical mistake in website design is not properly set up the site’s analytics through Google Webmaster Tools or a similar program. The only way to accurately measure a website’s success is by checking the data and seeing how the visitors are navigating the website.