Establishing target audience is one the major aspect of marketing strategies for your website. This also applies to the world of design. Sometimes the designers get so caught up in a particular vision that they forget about the audience to whom they have to originally reach. Not establishing a target audience can result in opposite impacts of what you may have expected.
Here are some guidelines you can munch upon while working for your particular target audience. Firstly, always do your homework. Try to research your audience about what their likes and dislikes are. If it is clear to you, then you can design precisely and become able to attract them too.
Then, a designer must always keep in mind that not to let your personal bias drives your design decisions. What works for you may not work for your audience. So be relatable to your audience and connect to them. Try focusing on the benefits that your audience can take off from your website.
Keep a habit of creating a hierarchy; it helps to arrange what is more important and what is not. Placing more important content on the top can attract visitor attention and will make them concentrate on info conveyed by the content.
By designing for your target audience, you can establish clear goals and hence devise a winning strategy accordingly. Put yourself in the eyes of your target audience and you will be able to create memorable designs which everyone will appreciate.